Michelle Merlo is a nationally recognized business-to-business communications expert with more than two decades of experience in the public relations and marketing communications field. Just prior to launching her consultation practice, she was part of senior management at a public relations agency, where she supervised accounts representing 75% of agency business. She also was a reporter for a major daily newspaper in western Pennsylvania.
Michelle successfully consults for multi-million-dollar entities, such as a major international trade union, a global utility industry manufacturer, a national educational publisher and a national touring multi-media artist group. Past projects include work for a global metallurgical research and development firm, several national non-profit organizations and educational facilities.
Michelle’s expertise centers on:
- Market research
- Strategic planning
- Media and promotions
- Promotional materials creation
- Expert positioning
- Writing for various formats
- Advertising services
- Special event creation/facilitation
- Brand awareness
- Coalition-building
Her work in these areas has earned awards on the local, regional, state, national and international level.
Michelle partners with a team of equally-experienced professionals to collaborate on any range of projects. These are experts in fields such as multi-media, graphic design, writing and project management, who share Michelle’s unique approach to business.
This streamlined, no-nonsense approach to client services allows Michelle to offer full-service marketing and communications without having to recoup overhead costs associated with an agency.
Active member of:
Business Marketing Association
Public Relations Society of America
International Facility Management Association
International Interior Design Association
National Association of Women in Construction