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About

Michelle Merlo

Hello! For a few decades now, I’ve worked with organizations and companies of all shapes and sizes across America to help them implement marketing strategies or put the perfect words together to further their businesses. As a result, I am now known as a nationally recognized, award-winning business-to-business communications expert.

I specialize in two critical paths: Multi-format writing and full-service marketing and communications.

Writing Expertise

Quality writing is fueled by intention. I bring unique skills, perspectives and relationships that cannot be replaced by AI. Multiple-format writing includes content curation, proofreading, editing, and copyediting for business-to-business and business-to-consumer environments. I have decades of success in writing for executive, staff, employee/internal communications, vertical industries, and the public in both digital and published platforms. Projects range from news, feature, marketing, advertising and promotional to technical, white paper, presentation and special or annual reports.

Marketing & Communications Services

Marketing and communications services include strategic planning, digital marketing, traditional communications, public relations, public affairs, crisis communications, media relations, special events, and more.

Career Highlights
  • Creating and implementing branding, communications, marketing, public affairs, social media and political projects for a major trade union, several aspects of which are now “best practices” templates.
  • Guiding global public relations when an international landmark underwent historic renovations
  • Steering the University of Pittsburgh’s Greek Week to record-breaking fundraising results.
  • Being the first human to enter a newly discovered branch of a famous cavern
  • Leading with empathy when I’ve knocked on the door of grieving parents to get their loved one’s photo for a news article.
  • Coordinating public and media relations when a large school district hiked taxes by 43 mills.
  • Leading with transparency in crisis communications when sexual misconduct charges surfaced for a school district worker.
  • Providing crucial election cycle communications for the 2020 and 2024 Presidential and state-specific races in Georgia, Tennessee, the Carolinas, and Alabama
Client Commitment

Now that I run Michelle Merlo Communications, lessons learned throughout my career fuel my work today. I’ve learned the art of negotiations, flexibility, and problem-solving, and the power of electronic communications, by delivering for my clients.

My clients are respected. They are told the truth (even if it may hurt a bit). And they get more than an hour’s worth of work for an hour’s pay. As my client, you’ll always stay informed, I’ll always have your best interests in mind, and we will even have some fun in the process.

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The final word, from clients: