Representative Clients Zaner-Bloser

Zaner-Bloser Educational Publishers

This handwriting curriculum provider for grades K-8 sought to promote the relevance of handwriting. Through the use of expert positioning, a yearly nationwide handwriting contest, leveraging national handwriting day, and working off of holidays such as Christmas and Valentine’s Day, a publicity program was launched by Michelle Merlo Communications.

Results of a three-year campaign:
343 placements — 127 million impressions

Placements were secured in local, state and national media outlets in print, radio, television and the Internet. Placements included: USA Today, Washington Post, New York Times, Wall Street Journal, NPR, L.A. Times, ABC News.

See Portfolio Additional Media Relations Examples

Media Relations:

  • Expert positioning
  • Spokesperson training
  • Press kits
  • Press conferences
  • Press releases
  • FAM tours
  • Spokesperson representation
  • 24–7–365 availability