Media Relations
This handwriting curriculum provider for grades K-8 sought to promote the relevance of handwriting. Through the use of expert positioning, a yearly nationwide handwriting contest, leveraging national handwriting day, and working off of holidays such as Christmas and Valentine’s Day, a publicity program was launched by Michelle Merlo Communications.
Results of a three-year campaign:
343 placements — 127 million impressions
Placements were secured in local, state and national media outlets in print, radio, television and the Internet. Placements included: USA Today, Washington Post, New York Times, Wall Street Journal, NPR, L.A. Times, ABC News.
See Portfolio Additional Media Relations Examples