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Representative Clients The Builders

The Builders Association of Eastern Ohio & Western PA

An integrated marketing approach — based on research and strategic planning — gives this group a more memorable and recognizable brand, heightened industry exposure, increased member recruitment, and consistent media attention.

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INSTALL

International Standards
& Training Alliance

INSTALL was created as a brand to market the floor covering arm of the United Brotherhood of Carpenters. Integrated marketing strategies helped grow the alliance from its original five members to include more than 100; create a set of integrated marketing templates for dozens of INSTALL regions across North America; heighten media exposure, and secure widespread acceptance as an industry leader.

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Marketing:

  • Market research and analysis
  • Strategic planning
  • Branding
  • Vertical industry outreach
  • New product/service launches
  • Marketing material creation
  • Project management
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