Marketing
An integrated marketing approach — based on research and strategic planning — gives this group a more memorable and recognizable brand, heightened industry exposure, increased member recruitment, and consistent media attention.
See PortfolioINSTALL was created as a brand to market the floor covering arm of the United Brotherhood of Carpenters. Integrated marketing strategies helped grow the alliance from its original five members to include more than 100; create a set of integrated marketing templates for dozens of INSTALL regions across North America; heighten media exposure, and secure widespread acceptance as an industry leader.
See Portfolio