Portfolio
Click samples to view a larger version.
Advertising
Integrated campaigns for print, TV, radio and Internet requires buying ad space, negotiating contracts, coordinating the graphics, writing content and supervising placement according to deadlines and media specifications
Brochures
These pieces required conceptualization, writing, photography selection, managing design and layout and supervising production
Case Studies
Used as both a marketing piece and a sales tool, case studies require effective interview skills, concise but persuasive writing, and smart input regarding photos and layout.
Media Relations
Attracting publicity for a variety of topics, ranging from press conference, product releases or special events, means interviewing those involved, writing the release, creating a targeted media list, distributing and soliciting editors to secure coverage.
Newsletters
This is a total project management task: budgeting stories, layout, writing, editing, photography editing, supervising production and distribution
Promotional Materials
Determining how best to target the desired market with the right message was crucial in these pieces. Work included writing, photo selection, layout assistance and production supervision
Research and Strategic Planning
Market trends, image perceptions, and SWOT information is uncovered for clients via research projects. Strategic plans are crafted as a result of that data, to specifically meet and exceed the goals of the client.
Special Events
Special event services include creating a theme, agenda, marketing materials, speaker presentations, promotions and publicity, logistics and onsite facilitation.
Training and Education
Assisting in the process of educating end users on how to properly use marketing materials meant clearly explaining goals of the organization in a user-friendly format
Web Site Creation
Skills required to create an effective web site include writing in a reader-friendly format, assisting in photography selection, advising on navigation and site maps, and overall project management
Developed in partnership with Scope Interactive.
